Methodology
How an engagement runs
The framework is free and documented in full. This page is about what changes when we run it with you: real behavioural data instead of self-assessment, and a baseline you can both defend.
- 01
Baseline
We score your product independently against the twelve signals, using whatever evidence already exists. You get a scored baseline with the evidence class attached to every signal, and an honest confidence figure that is usually lower than anyone expects.
Produces: scored baseline, evidence inventory, list of what is currently unmeasurable. Takes: one to two weeks.
- 02
Research
Interviews, session analysis and behavioural data. This is where self-assessment gets replaced by observed behaviour, and where the score usually moves, often downward, because guesses are optimistic.
Produces: revised scores at observed confidence, intent map, friction inventory in your currency. Takes: three to four weeks.
- 03
Diagnosis
Each surface placed in the matrix. Weakest signals ranked by effort against expected movement. Not everything is worth fixing, and this phase is largely about saying so.
Produces: quadrant map, ranked treatment list with cost and effort per item. Takes: one week.
- 04
Design and build
Prototypes and validation against the specific signals being targeted. Your team can build, or we can, or both.
Produces: validated designs, acceptance criteria tied to signals. Takes: depends on scope.
- 05
Rescore
Same model, same criteria, new evidence. The delta is the deliverable.
Produces: rescored baseline, attributable delta per surface, updated confidence. Takes: one to two weeks.
What we need from you
- Read access to product analytics
- Access to support contacts or tickets from the last six months
- Six to eight user interviews, which we can arrange or you can
- Roughly four hours of one product person’s time across the engagement
- Someone empowered to say no to recommendations
That last one matters more than it looks. An engagement with no one authorised to decline produces a report nobody acts on.
Timeline and cost
A full first cycle runs six to ten weeks. A baseline plus diagnosis without the build phase runs three to four.
Tell us the shape of the problem and we will tell you honestly whether this is the right method for it.