Insights
Writing on measurement, evidence and the gap
Between what users say and what they do.
Scoring our own product in public
We ran RUCF on this site before launch and published the result, including the parts that came back guessed. A framework that will not score its own author is a marketing asset.
What a scorecard cannot tell you
A self-assessment reports what you tell it, structured and scored. Here is exactly where its usefulness ends, stated by the people who built one.
How to price friction in your own currency
Abandonment times traffic times value per completion. Support contacts times cost per contact. The arithmetic that turns a UX finding into a line item a CFO will read.
The say–do gap, from Samuelson to your checkout funnel
Economics documented it in 1938. Social psychology in 1934. UX measurement still averages it away. A short history of the oldest finding your dashboard ignores.
Loud friction is a receipt, not a discovery
Why most research budgets go to confirming what the support inbox already said, and the sorting question that stops it.
Phantom friction: when rebuilding the interaction is the wrong answer
The flow works, users call it broken, and the standard response spends the budget the real fix needed. The most commonly misdiagnosed state in the discipline.
Silent friction: the failures no survey will find
Users have absorbed the cost or blame themselves for it. The mechanisms behind the most valuable state in the framework, and why it is the cheapest to fix.
Stop reporting average UX. Performance engineering stopped fifteen years ago.
An average experience is a fiction nobody has. What P50 and P10 reveal that a mean conceals, and what a wide tail gap actually accuses you of.
Your research expired the day you shipped
Evidence describes a product that no longer exists. Deploy decay: why confidence should fall on release, not on the calendar, and how that closes the loop by itself.
Why expert review is the weakest evidence in UX, and why we weight it 0.30
Everyone in the field knows it. No other framework says it numerically. On heuristic reviews, AI classification, and the discount both deserve.
Your users are not telling you what your product costs them
Not because they are lying. Because they have stopped noticing. The founding argument of the Real User Cost Framework, in one article.
Reading is slower than measuring
The scorecard applies all of this to your product in about two minutes.